Case Study: Special Project - “Think Tank”

18 Apr 2016

Think tank - Cisco and George P Johnson


Thorns first worked alongside renowned experiential agency George P Johnson at the launch of the International Conference Centre at Excel. A successful collaboration, GPJ asked Thorns to partner on technology company Cisco’s yearly proprietary event and it has done so for four years. The event comprises keynote sessions, seminars and exhibition alongside. Clients are graded platinum, gold and silver, ensuring key customers receive superior service. As well as GPJ, Thorns works directly with Cisco clients, so quality of service is key.


Thorns provides:

  • Investment in new furniture to support each Cisco event

  • Dedicated Thorns team in the Cisco office before the event

  • Bespoke, online ordering

  • Bespoke design and supply of catering/feature/party areas

  • The innovative Black Box System

  • The same four site managers have worked on the last four events

In 2015, Cisco wanted to create a ‘think tank’ space, where attendees could contribute their ideas for innovation. Thorns came up with the idea of installing, for the first time ever at an in-door event, a 10 metres in diameter, motorised circular truss:

  • Delegates write ideas on origami birds tied to helium balloons which are let into the air, contained underneath a net roof over the truss

  • Balloons collected each day as the ‘rim’ of the motorised truss moves up and down

  • Thorns truss and netting allows delegates to let their ideas ‘fly’

  • The truss and balloons create a striking feature area


Testimonial from George P Johnson

“Thorns are a delight – excellent customer service, extremely hard-working on-site and very experienced in everything they do. As a result, our event was a success and we could not have done it without their help!”