Case Study: Black Box - Theatre Solutions
31 May 2016
Transport Ticketing & Passenger Information Global Conference, run by Clarion Events, had run for seven years as a hotel-based conference. Its 2015 outing saw it take place in the Lancaster Hotel in London. Over the years, the conference has grown to be one of the biggest events in the Clarion portfolio with 800 delegates, half coming from overseas. Around 40 companies exhibit, including Pay Pal and Cubic, designers of the Oyster Card system for London's Underground and buses.
The main challenge in 2016 was to move the event to a venue, in central London, that could accommodate growth, while maintaining the quality of the conference experience. The big exhibiting brands are investing in larger design-led, free build stands, but the conference content of Transport Ticketing & Passenger Information continues to be the biggest draw for visitors. They can pay £1K to attend plenary sessions and keynotes with top professionals.
Old Billingsgate ticked many of the boxes for a new venue, including the ability to host the event on a single level. The challenge was finding a way to host the all-important keynotes, plenary and conference sessions in a way which meant the quality of the conference experience was not compromised, and could even be enhanced.
Working with Clarion’s objectives, Thorns Black Box System provided an elegant but extremely practical solution to presenting the conference content on the exhibition floor:
Two large-scale theatres built in the available one-day build
Floor-to-ceiling drapes, finished with doors, to create complete theatres within the venue
Delegate chairs supplied and installed by Thorns for both theatres
Promotional banners hung on the truss, eliminating rigging and signage installation costs
Extremely positive feedback from all delegates with no negative response at all to the changed format of the conference
Sponsor re-book for 2016 the highest ever at over 60%
Testimonial from Clarion Events
“The quality of the drape, the doors and the furniture ensured it was a premium experience. The speed of construction was a real win - we had a one-day build for the entire event. Exhibitor feedback about the look and feel of our events has been exceptional and we attribute a large part of this to the work done by Thorns.”
Michael Seaman, Portfolio director, Clarion Events